Is Your Invention in Demand

Customer, is the most important. This is where the rubber meets the road. The more you know about your target customer, the better your chances of reaping the rewards that you envision.

Describe who will buy your invention. Do not assume anything about your target customer. Do your research, there are proffesional pattenting agencies like InventHelp to help you in this step. It doesn’t matter if your target customers are individual consumers or businesses. They will buy based on the benefits that they believe they will receive from your invention. Do not assume. The best bet is to go ask them.

Will they buy your invention to save time or to save or make money? Will your invention reduce their risks? Will it improve their image? These are all reasons that customers will buy, but you have to find out. Your customers’ motivation may be totally different than what you think. So ask them.

How do you ask? There is one very simple answer ? it depends. It depends on who your customer is and where they will buy your product. Will they buy your product via retail or wholesale? If retail, is it local, a big box like Wal-Mart or Target or some other type of national chain, such as Advance Auto Parts?

Will they buy it on the Internet or from sales reps? These are just a few of the distribution channels that are available? There are patenting agencies like Invent Help that will help you out. Finding out what your customer wants depends on the distribution channel that works best for both you and them.

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